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Title
Text copied to clipboard!Performance Marketing Manager
Description
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We are looking for a Performance Marketing Manager to lead and execute data-driven digital marketing strategies that drive customer acquisition, engagement, and revenue growth. This role is ideal for a highly analytical and creative individual who thrives in a fast-paced environment and is passionate about optimizing performance across multiple digital channels.
As a Performance Marketing Manager, you will be responsible for planning, implementing, and analyzing paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other performance marketing channels. You will work closely with cross-functional teams including content, design, product, and analytics to ensure campaigns are aligned with business goals and deliver measurable results.
Your primary objective will be to maximize ROI through continuous testing, optimization, and scaling of campaigns. You will monitor KPIs such as CAC, ROAS, CTR, and conversion rates, and use insights to inform strategy and improve performance. You will also manage budgets, forecast performance, and report on campaign effectiveness to stakeholders.
The ideal candidate has a strong background in digital marketing, with hands-on experience in managing and optimizing paid media campaigns. You should be comfortable working with data, using tools like Google Analytics, Google Tag Manager, and marketing automation platforms. Strong communication skills and the ability to translate complex data into actionable insights are essential.
This is a strategic and hands-on role that requires a balance of creativity, analytical thinking, and execution. If you are passionate about performance marketing and want to make a significant impact on business growth, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and execute performance marketing strategies across digital channels
- Manage and optimize paid media campaigns on Google, Facebook, LinkedIn, etc.
- Monitor and analyze campaign performance metrics and KPIs
- Conduct A/B testing and implement data-driven optimizations
- Collaborate with creative and content teams to develop effective ad assets
- Manage marketing budgets and forecast campaign performance
- Report on campaign results and provide actionable insights to stakeholders
- Stay up-to-date with industry trends and platform updates
- Identify new growth opportunities and channels
- Ensure alignment of campaigns with overall marketing and business goals
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, or related field
- 3+ years of experience in performance marketing or digital advertising
- Proven track record of managing paid media campaigns
- Strong analytical skills and proficiency in Google Analytics and Excel
- Experience with marketing platforms like Google Ads, Facebook Ads Manager
- Familiarity with conversion tracking and attribution models
- Excellent communication and project management skills
- Ability to work independently and in a team environment
- Detail-oriented with strong organizational skills
- Experience with A/B testing and data-driven decision making
Potential interview questions
Text copied to clipboard!- What digital marketing platforms have you managed campaigns on?
- Can you describe a successful campaign you led and its results?
- How do you approach A/B testing and optimization?
- What KPIs do you prioritize when evaluating campaign performance?
- How do you manage and allocate marketing budgets?
- What tools do you use for performance tracking and reporting?
- How do you stay current with digital marketing trends?
- Describe a time you had to troubleshoot a drop in campaign performance.
- What is your experience with conversion tracking and attribution?
- How do you collaborate with creative and content teams?
